After 20,000 downloads in five weeks in Vancouver, mobile app TikTok is expanding to Calgary.
The Canadian tech startup chose the Alberta city "based on pre-existing demand from consumers and businesses in the area." It likely also helps that CEO and founder Dorian Banks is a former Calgarian.
"We've been receiving calls and inquiries from Calgary businesses and interested users, almost since day one," Dorian explains. "They understand the value and virility TikTok can offer, so Calgary as our next market just makes a lot of sense."
Self-described as "the country's most popular free deals mobile app," this so-called "anti-Groupon" app offers free, geo-targeted, time-sensitive deals (they can be valid for as short as a single hour, and never more than 24 hours).
Local businesses are able to push out free and time-sensitive offers during slow periods and within minutes the freebie is sent to interested users in the area through their iPhone or Android device. TikTok offers a completely free platform to control and drive in-store traffic for when business is slow—or there is a small fee to use the advanced targeting interface. Businesses have the freedom to choose how many free offers they push out and the desired length of time of each free offer. The application provides businesses with free brand exposure to new and old clientele and promises immediate consumer traffic. Businesses using TikTok keep 100% of the return or revenue earned from consumer traffic brought in by the application.Throughout the summer TikTok says that it will be offering Calgary users free deals, including a free chicken taco from Los Chilitos or a free cupcake from Buttercream Bake Shoppe.