Wednesday 13 June 2012

Social Media Breakfast

#SMBYYC June 22 @KingslandFM
Social Media Breakfast Calgary #30
8:30 a.m., Friday, June 22, 2012 – Kingsland Farmers’ Market
The Calgary Social Media Breakfast (SMBYYC) is pleased to announce Jaime Stein as the June SMBYYC event speaker.  Jaime will be talking about "Building a community of brand advocates without blowing your budget".

Event Information:
Where: Kingsland Farmers’ Market
7711 Macleod Trail South (
When: Friday, June 22nd, 8:30 a.m. - 10:30 a.m.
Registration: To register, visit
Cost: There is no fee to attend a Social Media Breakfast.
Parking:   Lots of free parking available.
Building a community of brand advocates without blowing your budget
with Jaime Stein
Drawing on his experience as head of social media for a professional sports league and now for a major financial institution, Jaime Stein will lead you through a series of cases that demonstrate why it takes more than just money and technology to build a community of brand ambassadors. From how a simple aggregator of social content – the Online Water Cooler – became a fan favourite feature to learning how ING DIRECT used a select group of Clients to shape its unique THRiVE chequing account, Jaime will show you how simple forms of engagement can lead to the creation of loyal communities. Following the session, he will answer your questions in an interactive Q&A.
To experience a live ING DIRECT community building event, take part in the 3 Things For Calgary event on Thursday, June 21stat the ING DIRECT Calgary Cafe. Inspired by ‘3 Things for Calgary’, ING DIRECT is welcoming social media buffs and community engagers to its first ever Meet and Tweet event in Calgary. Meet the President & CEO of ING DIRECT Canada, Peter Aceto (@CEO_INGDIRECT), who is affectingly known as ‘The Social CEO’. He will be joined by several influential community leaders at this event. Click here to reserve your spot now:

Jaime Stein…
is a social media marketing strategist with an entrepreneurial spirit. He has a passion for people and building relationships both online and offline. Jaime currently leads the social media strategy and team for ING DIRECT, Canada's leading direct bank. Prior to joining ING DIRECT in 2012, Jaime launched the Canadian Football League’s involvement in social media and established its fan-friendly strategy that has created unique engagement opportunities for fans through multiple social channels.
Please Support Our Generous Sponsors
Venue & Breakfast Sponsor – Kingsland Farmers’ Market
Trond Frantzen – Director of Business Development
Phone:  403.255.3276
Event Sponsors
Special thanks go to Marketwire, Matrix Video Communications  and HangarCatFilms for their continued support of SMBYYC.
Seating is limited.  Please RSVP at
The SMBYYC houses an open environment to share today’s best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.
Follow @SMBYYC
Please follow @SMBYYC and the SMBYYC Twitter list. This will allow you to connect with all Calgary Social Media Breakfast followers.

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