The Top Canadian Consumer Magazines For The Second Half Of 2012

The Top Canadian Consumer Magazines For The Second Half Of 2012
posted by Neal Lulofs, Executive Vice President, Communications and Strategic Planning
AAM released the semiannual Snapshot (formerly known as FAS-FAX) report for Canadian consumer magazines today. The Snapshot report includes top-line circulation data for the second half of 2012 for all magazine members.
Of the 67 titles that reported comparable data for the six-month periods ending Dec. 31, 2012, and Dec. 31, 2011, overall paid and verified circulation was down 3.5 percent. Paid subscriptions were down 6.2 percent, while single-copy sales were down 1.2 percent. The full Snapshot report, which also includes digital replica circulation and analyzed nonpaid circulation, is available in AAM’s Media Intelligence Center.

Below are two charts pulled from the report — the top 10 Canadian consumer magazines by total paid and verified circulation and by single-copy sales.

The top U.S. consumer magazines by total circulation and single-copy sales are listed in this post. Historical top 10 lists for Canadian magazines are available here.

Top 10 Canadian Consumer Magazines by Total Paid & Verified Circulation Preliminary Figures Files with AAM -- Subject to Audit
Publication Name	Total Paid & Verified Circulation 12/31/12	Total Paid & Verified Circulation 12/31/11	Percent Change
Chatelaine	536,478	536,447	0%
Canadian Living	513,027	508,479	0.9%
Reader's Digest Canadian English Edition	472,883	557,700	-15.2%
Maclean's	311,974	330,203	-5.5%
Canadian House and Home	246,066	242,576	1.4%
Style at Home	233,048	230,927	0.9%
Coup de Pouce	221,043	217,185	1.8%
Chatelaine (French Language Edition)	168,681	170,137	-0.9%
Canadian Geographic	159,680	174,254	-8.4%
L'Actualite	157,296	159,651	-1.5%

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Top 10 Canadian Consumer Magazines by Single-Copy Sales Preliminary Figures Files with AAM -- Subject to Audit
Publication Name	Single-Copy Sales 12/31/12	Single-Copy Sales 12/31/11	Percent Change
Canadian Living	124,771	121,079	3.05%
Chatelaine	107,097	98,821	8.37%
Canadian House & Home	85,537	79,082	8.16%
Hello!	70,993	76,331	-6.99%
7 Jours	64,000	65,945	-2.95%
Style at Home	47,254	42,908	10.13%
Coup de Pouce	47,213	40,548	16.44%
La Semaine	45,008	48,228	-6.68%
LouLou Canada's Shopping Magazine	41,829	49,101	-14.81%
Moneysense	32,213	17,583	83.21%