TORONTO (April 30, 2012
#RTB #onlineadvertising #adexchangeIn their ongoing efforts to deliver targeted, best-in-class offerings to advertisers and users, CBC/Radio-Canada, Rogers Media and Shaw Media have partnered to create the Canadian Premium Audience Exchange (CPAX) – a private real-time bidding exchange that provides valuable digital inventory from three of Canada’s leading media companies.
Six Things You Need to Know About Real-Time BiddingScheduled to launch May 16, CPAX provides buyers a central gateway to premium Canadian digital advertising inventory across more than 100 top domains in both English and French, reaching a valuable audience of more than 15 million Canadians. CPAX allows advertisers one-stop shopping to align their brands with a wide-ranging – and targeted – audience, while users will receive advertisements that are most relevant and of interest to them.
